Amid the FTX scandal and declining NFT sales, Web3 chatter has grown quieter in Hollywood.
But proponents of NFTs and Web3 storytelling are betting on the tech's entertainment potential.
Hollywood's evangelists of Web3 — the decentralized, blockchain-based future of the web that includes crypto and NFTs — were out in full force.
She has worked to distance the creative and storytelling potential of NFTs and other blockchain-based technologies from the cowboy rep of the digital currency world.
"I'm excited about moving Web3, blockchain technologies past sort of the hype cycle that we've seen with digital collectibles and NFTs," Greg Reed, Universal Pictures' VP of technology partnerships, told Variety.